/* Persel Landing Kit — estilos base
   Las variables --plk-* se inyectan desde Ajustes → Landing Kit. */

*{box-sizing:border-box;margin:0;padding:0}
html{scroll-behavior:smooth}
body.plk-body{font-family:'Roboto',system-ui,-apple-system,'Segoe UI',sans-serif;color:var(--plk-ink);background:var(--plk-cream);line-height:1.65;-webkit-font-smoothing:antialiased}
.plk-wrap{max-width:1080px;margin:0 auto;padding:0 24px}
.plk-content h1,.plk-content h2,.plk-content h3,.plk-content h4{font-weight:900;letter-spacing:-.015em;line-height:1.15;color:var(--plk-ink)}
.plk-content a{color:var(--plk-brand-dark)}
img{max-width:100%;display:block}

/* NAV */
.plk-nav{position:sticky;top:0;z-index:80;background:var(--plk-ink);border-bottom:1px solid rgba(255,255,255,.08)}
.plk-nav-inner{display:flex;align-items:center;justify-content:space-between;gap:16px;padding-top:10px;padding-bottom:10px}
.plk-brand{display:flex;align-items:center;text-decoration:none;background:#fff;padding:6px 12px;border-radius:10px;color:var(--plk-ink);font-weight:900;font-size:17px}
.plk-brand img{height:26px;width:auto}
.plk-nav-links{display:flex;gap:22px;align-items:center}
.plk-nav-links a{color:#D9D2CD;text-decoration:none;font-size:15px;font-weight:500;transition:color .15s}
.plk-nav-links a:hover{color:var(--plk-brand)}
.plk-nav-cta{background:var(--plk-brand);color:#fff!important;padding:9px 18px;border-radius:8px;font-weight:700}
.plk-nav-cta:hover{background:var(--plk-brand-dark)}
@media(max-width:900px){.plk-nav-links a:not(.plk-nav-cta){display:none}}

/* HERO */
.plk-hero{background:var(--plk-ink);color:#fff;padding:76px 0 66px;position:relative;overflow:hidden}
.plk-hero:before{content:"";position:absolute;right:-140px;top:-140px;width:420px;height:420px;border-radius:50%;background:radial-gradient(circle,rgba(255,255,255,.10),transparent 68%)}
.plk-hero .plk-wrap{position:relative;z-index:1}
.plk-hero-logo{max-width:300px;width:100%;height:auto;background:#fff;padding:14px 20px;border-radius:14px;margin-bottom:26px}
.plk-hero h1{font-size:50px;color:#fff;max-width:20ch;margin-bottom:18px;font-weight:900;letter-spacing:-.02em;line-height:1.1}
.plk-lead{font-size:18px;color:#C9C1BC;max-width:60ch;margin-bottom:30px}
.plk-cta-row{display:flex;gap:14px;flex-wrap:wrap}
.plk-btn{display:inline-block;padding:14px 26px;border-radius:8px;font-weight:700;text-decoration:none;font-size:16px;border:2px solid transparent;transition:transform .12s ease,background .12s ease,color .12s ease}
.plk-btn-primary{background:var(--plk-brand);color:#fff}
.plk-btn-primary:hover{background:var(--plk-brand-dark);transform:translateY(-1px)}
.plk-btn-ghost{border-color:rgba(255,255,255,.35);color:#fff}
.plk-btn-ghost:hover{border-color:var(--plk-brand);color:var(--plk-brand)}
@media(max-width:820px){.plk-hero{padding:56px 0 48px}.plk-hero h1{font-size:34px}.plk-lead{font-size:16px}}

/* CONTENIDO */
.plk-main{padding:0}
.plk-content{padding-top:0;padding-bottom:0}
.plk-content h2{font-size:34px;margin:0 0 14px}
.plk-content h3{font-size:22px;margin:26px 0 12px}
.plk-content p{margin-bottom:12px}
.plk-content ul,.plk-content ol{margin:0 0 14px 22px}
.plk-content li{margin:7px 0}

/* Secciones utilitarias para el editor */
.plk-section{padding:72px 0}
.plk-section-cream{background:var(--plk-cream)}
.plk-section-white{background:#fff}
.plk-section-dark{background:var(--plk-ink);color:#fff}
.plk-section-dark h2,.plk-section-dark h3{color:#fff}
.plk-section-dark p,.plk-section-dark li{color:#C9C1BC}
.plk-label{color:var(--plk-brand-dark);font-weight:700;text-transform:uppercase;letter-spacing:.07em;font-size:13px;margin-bottom:10px}
.plk-section-dark .plk-label{color:var(--plk-brand)}
.plk-sec-head{max-width:66ch;margin-bottom:38px}
.plk-sec-head p{color:#6B625D;font-size:16px;margin-top:10px}
.plk-section-dark .plk-sec-head p{color:#C9C1BC}

/* Grillas y tarjetas */
.plk-grid-2{display:grid;grid-template-columns:1fr 1fr;gap:20px}
.plk-grid-3{display:grid;grid-template-columns:repeat(3,1fr);gap:20px}
.plk-grid-4{display:grid;grid-template-columns:repeat(4,1fr);gap:20px}
.plk-card{background:#fff;border:1px solid rgba(0,0,0,.09);border-radius:14px;padding:28px 26px;box-shadow:0 1px 2px rgba(0,0,0,.04);transition:transform .15s ease,box-shadow .15s ease}
.plk-card:hover{transform:translateY(-3px);box-shadow:0 14px 30px rgba(0,0,0,.09)}
.plk-card .plk-num{width:38px;height:38px;border-radius:50%;background:var(--plk-ink);color:var(--plk-brand);display:flex;align-items:center;justify-content:center;font-weight:900;margin-bottom:14px;font-size:16px}
.plk-card h3{font-size:19px;margin:0 0 10px}
.plk-card p{color:#6B625D;font-size:15px;margin:0}
@media(max-width:900px){.plk-grid-2,.plk-grid-3,.plk-grid-4{grid-template-columns:1fr}}

/* Pasos */
.plk-steps{display:grid;grid-template-columns:repeat(3,1fr);gap:18px;margin:26px 0 8px}
.plk-step{background:rgba(0,0,0,.03);border:1px solid rgba(0,0,0,.08);border-radius:12px;padding:22px}
.plk-section-dark .plk-step{background:rgba(255,255,255,.05);border-color:rgba(255,255,255,.10)}
.plk-step b{display:inline-flex;width:30px;height:30px;border-radius:50%;background:var(--plk-brand);color:#fff;align-items:center;justify-content:center;font-size:14px;margin-bottom:12px}
.plk-step p{margin:0;font-size:15px}
@media(max-width:900px){.plk-steps{grid-template-columns:1fr}}

/* Cajas destacadas */
.plk-cta-box{background:var(--plk-soft);border-left:5px solid var(--plk-brand);border-radius:0 12px 12px 0;padding:22px 26px;margin:24px 0 0}
.plk-cta-box p:last-child{margin-bottom:0}
.plk-note{background:#fff;border:1px solid rgba(0,0,0,.09);border-radius:12px;padding:20px 24px;margin:18px 0}

/* Formularios (genéricos) */
.plk-content input[type=text],.plk-content input[type=tel],.plk-content input[type=email],.plk-content textarea{width:100%;padding:11px 13px;border:1px solid #DDD5CF;border-radius:8px;font-size:15px;font-family:inherit;background:#fff}
.plk-content input:focus,.plk-content textarea:focus{outline:none;border-color:var(--plk-brand);box-shadow:0 0 0 3px rgba(0,0,0,.06)}

/* FOOTER */
.plk-footer{background:#1B1613;color:#A79E99;padding:52px 0 34px;border-top:1px solid rgba(255,255,255,.07)}
.plk-footer-grid{display:flex;justify-content:space-between;gap:28px;flex-wrap:wrap;margin-bottom:30px}
.plk-footer-brand img{height:30px;width:auto;background:#fff;padding:7px 12px;border-radius:9px}
.plk-footer h4{color:#fff;font-size:15px;margin-bottom:10px;font-weight:700}
.plk-footer p,.plk-footer a{font-size:14px;color:#A79E99;text-decoration:none;line-height:1.9}
.plk-footer a:hover{color:var(--plk-brand)}
.plk-footer-bottom{border-top:1px solid rgba(255,255,255,.08);padding-top:20px;display:flex;justify-content:space-between;gap:16px;flex-wrap:wrap;font-size:13px}
.plk-footer-bottom a{color:#D9D2CD;text-decoration:none;font-weight:500}
.plk-footer-bottom a:hover{color:var(--plk-brand)}